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The Alaska Spirit is born
For 90 years, Alaska Airlines and the people who make us who we are, have been guided by integrity, caring, ingenuity, professionalism, and a unique spirit—a spirit that has grown out of our geographical roots.
Who we are today is a direct result of our history and the amazing people involved in it; a long list of aviation milestones, paired with countless stories of people being remarkable to help others.
All these milestones, good deeds, and community involvement have helped us grow us from a small regional airline to an international carrier. With more than 44+ million customers a year, our route system spans more than 120 destinations and five countries.
Continuing the legacy
While growing into our business, and into our own identity over the years, we have continued to differentiate ourselves by offering the best customer service in the industry.
We have grown in leaps and bounds over the years. In 2001, we opened up the East Coast with our new service to Washington D.C. Since then we have established major footholds in the other cities on the East Coast and Midwest. More recently, we have headed further west flying across the Pacific with new service to Hawaii.
At Alaska Airlines, we also pioneered technologies and customer innovations that make the travel experience easier. We were the first airline in North America to sell tickets online and first in the world to allow customers to check in and print boarding passes via the Internet.
At Alaska Airlines, we have blazed trails in navigation technology too, allowing us to fly into fog-shrouded Juneau, Alaska, and airspace-restricted Washington, D.C., with equal precision.
In December 2016, Virgin America was acquired by Alaska Airlines to create the West Coast’s premier airline. The two airlines were granted a single operating certificate by the FAA in 2018 and now operate as a single airline under the Alaska brand.
Alaska Airlines is a member of the oneworld® global alliance. With the alliance and our additional airline partners, guests can travel to more than 1,000 destinations on more than 20 airlines while earning and redeeming miles on flights to locations around the world. Reducing our environmental impact to protect the beautiful places in which we live, and fly, is part of our DNA. We were the first airline to compost and remove single-use plastic straws and citrus picks from planes and our lounges, and have been champions of sustainable aviation biofuels since 2011.
Whenever the history of commercial aviation is written, people ask how an obscure little airline in America’s hinterland has continued to survive and thrive while once-proud giants disappeared. Grit and determination will be part of the answer. However, more than that, it’s our people. Their caring, their resourcefulness, their integrity, their professionalism, and their spirit. The unique spirit of The Great Land where our airline was born.